Do it yourself - be your own label!
Logo SNOGG.ME
MyLabel becomes SNOGG.ME!
Since the middle of May, the beta version of SNOGG.ME is online under the following Link: www.snogg.me
The music industry is subject to an enormous structural modification. The CD as a medium still dominates the music market, but sales figures decline continuously. New Internet services and platforms cause the increasing of sales figures of mp3 files. Through compatible player, laptops or external hard discs, the own audio collection can be taken along everywhere.
It seems as if the CD becomes redundant - but not in the view of SNOGG.ME. Music is more than a virtual mp3 file. A CD is a collage of music that is embedded in pictures and words and it is representative of the musician and an object of purchase for the fan ... and it can be given away as a present!
SNOGG.ME offers Austrian musicians a platform, where they can for the first time merchandise themselves by their own.
The audio files can be uploaded and the cover, booklet etc. created online, before the CD is publicized. Furthermore, SNOGG.ME offers an unique service for free - the SNOGG.ME promotion plug-in. A plug-in, that can be easily integrated in the website of the musician and several social community platforms and offers the possibility to the fans to take an order over this promotion plug-in.
The production takes place unit for unit - on demand starting at the CD and up to the booklet. SNOGG.ME directly sends the CD to the fan, handles the clarification of copyrights and the commercial businesses. The musician establishes the selling price and does not have to care about the following sales.
Without payment in advance and without capital costs, the Austrian musicians get the possibility to organize their own 'label'. With SNOGG.ME, musicians can publish numerous albums arbitrarily at the first time - the production starts not until an order is received. This creates a completely new niche in the creative industries of the music sector.
SNOGG.ME is a cooperation project of the companies X-Net Technologies GmbH and Buchegger, Denoth GmbH and is funded in the context of impulse XL through austrian wirtschaftsservice.
